More and more consumers are becoming increasingly concerned about the safety of their products, and they’re shying away from household names. As the marketplace is flooding with a plethora of natural and organic products, consumers are turning to healthier alternatives without a second thought. Some brands are set in their ways and afraid of reformulating their products, thinking that their products will not be as good as they were in the past. Meanwhile, other brands, such as JOHNSON’S® Baby, are listening to the concerned voices of the consumers and ready to make changes, in hopes of not losing their long-time devotees. They’re also hoping that they’ll garner the attention of eco-conscious consumers that haven’t used their products in the past due to toxic chemicals. JOHNSON’S® Baby is veering away from ingredients such as parabens, formaldehyde-releasing preservatives, and traces of 1,4 dioxane.
The JOHNSON’S® Baby Family is excited to introduce you to their seven newly reformulated products:
JOHNSON’S® Baby HEAD-TO-TOE® Wash
JOHNSON’S® Baby Lotion
JOHNSON’S® Baby Shampoo
JOHNSON’S® Baby Shampoo & Conditioner for Thick and Curly Hair
JOHNSON’S® Baby Shampoo & Conditioner for Thin and Straight Hair
JOHNSON’S® Baby Shampoo with Calming Lavender
JOHNSON’S® Baby Soothing Vapor Baby Bath
To share this commitment, they’ve created an inspiring story through the “Our Promise” video, which can be viewed on the YouTube video above, as an open letter to moms showing their scientists and their families coming together to build an origami stork mobile, symbolizing the delivery of their promise to always listen to moms.
This video concept was inspired by a Japanese legend that folding 1,000 origami cranes will result in a wish granted and a promise fulfilled, which is thought to be a big labor of love. Changing their products was otheir labor of love for moms and babies, but they used storks in their video because they represent the delivery of babies, and the hopes and promises of families.
I always used Johnson’s products with my boys when they were babies. They are the best.
I’m so glad that they are changing things. Honestly, I had always assumed it was free of these things since they were made for the sensitive skin of babies.
TerriAnn @ Cookies & Clogs recently posted..2015 Hyundai Sonata Review – A New Design to be Proud of
I’ve always loved Johnson & Johnson baby products, so if they’re improved… Wow!
Donna recently posted..Four Ways to Enjoy a Solo Road Trip
I’m so glad they’re making improvements – I’ve always loved Johnson and Johnson products!
It’s great to see a product like Johnson and Johnson is improving their products and changing with the times.
I have tried all of the new formulas and love them. They are what I expect from Johnson’s Baby Products.
Kathy recently posted..SwimWays Toys are Perfect for the Pool!
We used to love their baby body wash! (my kids are allergic to the scents in them though 🙁 )
Theresa @ Faith and Family Reviews recently posted..Wordless Wednesday – 20th Wedding Anniversary
My mom used J&J on me and that’s what I use on my girls too!
Kelly @ Texas Type A Mom recently posted..16 Quick and Creative Family Meals
It’s always great to see companies taking their product/s to the next level. I use to love using J&J when my kids were younger.
Ty recently posted..Beat the Heat with a Portable Air Conditioner
I think this is great that J&J is listening to what their consumers want and have changed their formulas because of that. It makes me trust them more as a company – plus I like a lot of the charity causes they promote and give to.
Tammy Litke (@threedifferent) recently posted..Back to School Chiquita Bites Snack Ideas & a Giveaway
Sounds like a really great improvement, I love how companies are always adapting and trying to improve their products! They are a great brand!
I loved Johnson’s products when my son was little. Then the more I learned about chemicals we switched with my daughter. I was very happy to introduce her to their new and improved products.
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I loved the lavender products from J&J. My middle son has very sensitive skin so not all products work for him. J&J always did. Her has long, thick red curly hair so the shampoo for his hair type would be worth trying, He’s 9 but fragile and sensitive!
Jennifer recently posted..Psychopathy
I love Johnson’s baby shampoo. It never ever irritates and always leaves kids’ hair smelling great!
I’m glad they are making some changes I know some consumers have voiced their opinions in the past.
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I still use their No More Tangles shampoo on my 5 year old with long, thick hair. It works just as well as the adult shampoos!
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I used Johnson’s baby products with all three of my kids and was always pleased. I will forever love the smell of their calming lavender items.
Marcie W. recently posted..Wordless Wednesday – 8/6/14