ADD and ADHD can hinder someone from completing the simplest tasks since the ability to maintain focus is a challenge. While there is honestly no “cure” for ADHD or ADD, there are supplements out there that can help alleviate the symptoms. As a mother that has ADHD and with children that have it, I’m always seeking an alternative that will help us expand our attention span and ability to focus. This is Vitamin Friends Just Focus Vegan Gummies come into play!

Vitamin Friends’ Just Focus harnesses Phosphatidylserine (PS), a clinically proven nutrient, to support and improve mind and body performance in children and adults of all ages. PS is a building block of our body’s cells. It is responsible for communication between brain cells for maximum cognitive performance. Just Focus harnesses this nutrient to support a variety of mind and body health benefits in people of all ages.

Lipids are a major component of our brains. A full 60% (dry weight) of our brain is made of lipids, and phospholipids are among the most important of them. Compared to other organs, PS is especially prevalent in the brain. For example, PS makes up only about 3% of liver and heart phospholipids, whereas it makes up 18% of the phospholipids in the brain. This high level of PS in the brain highlights its importance for proper brain structure and function. PS was shown to increase neurotransmitter secretion in the brain, as well as improve neuron survival and affect mechanisms responsible for learning and formation of memories. Indeed, numerous clinical studies with PS demonstrate the effect of PS intake on the enhancement of cognition, especially memory, learning, and attention – in elderly people, as well as in other populations, such as children and students.

Daily stress, whether caused by a mental or physical event or situation, results in physical effects in the body, one of the most noted being an increase in the stress hormone, cortisol. High levels of cortisol, especially over a long period of time, can have many harmful effects on the body, such as blood sugar imbalance and diabetes, weight gain and obesity, suppression of the immune system, gastrointestinal problems, cardiovascular disease, and more. Long-term stress and elevated cortisol may also be linked to insomnia, chronic fatigue syndrome, thyroid disorders, dementia, depression, and other conditions. Studies conducted for over 25 years highlight the effect of PS on relieving occasional stress. Intake of PS is known to lessen the increase in cortisol caused by mental (school exams) or physical (exercise) stress. Since PS is a natural and safe solution, it may provide an effective, alternative for those seeking to ease day to day stress.

PS naturally eases negative moods that may occur from time to time in response to life’s stressors. PS, a natural lipid that is part of our body, is clinically proven to improve mood. It was shown to reduce the increase in a hormone, cortisol, which naturally occurs as part of the body’s reaction to negative mood changes. Your cortisol level increases when you become gloomy or experience a low mood. For 25 years it has been known that PS reduces cortisol levels in both blood and saliva. In a clinical study of elderly people, the control group reported a close to 30% increase in their negative mood after 12 weeks, while those who took daily PS supplements reported almost no increase in negativity, indicating that PS can improve mood.

Vitamin Friends relies on pectin, not gelatin, to create its non-sticky gummy vitamins. Pectin comes from citrus peel so it’s 100% natural, high in fiber and an ingredient that our bodies respond well to. Pectin does not melt like gelatin when exposed to high temps. Most people don’t realize that gelatin is a mixture of peptides and proteins extracted from the skin, bones, and connective tissues of animals such as domesticated cattle, chicken, pigs, and fish. Most Vitamin Friends products are vegan while there are others that contain honey.

Vitamin Friends Just Focus Vegan Gummies are not meant to address hyperactivity, but I have noticed a significant difference with my eldest (12). Most importantly, his ability to concentrate has greatly improved! You can find Vitamin Friends Just Focus Vegan Gummies at Amazon as well as VitaminFriends.com and a wide variety of retailers.