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Going Back to School with Beatrix New York

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Beatrix New York is devoted to creating cool, contemporary accessories for a new generation of kids. Their products combine a childlike love of whimsy and imagination with a grownup sense of modern design and style. You’ll find their adorable characters and colorful graphics on simple, practically designed products made with a focus on quality and ease of use. They aim to design products that kids love, and manufacture them so the love lasts.

It’s almost hard to believe that the summer is coming to an end and that the back-to-school season is quietly peeking around the corner. Much as I hate that the summer break with my son is short-lived, I must admit that I love back-to-school shopping. A new school year always signals a clean slate: A fresh start – from new notebooks and pencils to newly-bought clothes to a cool backpack! The only thing thing that I don’t really like shopping for are backpacks. Many of the ones at the mainstream stores are stylish, but when it comes to being strong and durable, it’s a different story.

The Big Kid Backpack ($52; Available in Papar, Nigel, Percival, Alexander, Dieter, Lucas, Fernando, Ester, and Juju) is just what my son needed to carry all of his school essentials. It’s all I look for in a kids backpack and more – comfortable, spacious, durable, and adorable! To top it off, it is PVC free, lead free, and phthalate free. The exterior features a large front pocket and two side pockets. It also has a padded back panel and shoulder straps. Sized for ages 5 to 10.

The celebrity children are even sporting Big Kid Backpacks, Wheelie Bags, Lunch Boxes, Water Bottles, and Little Kids Backpacks from Beatrix New York. Halle Berry and Nahla enjoyed a day out with Dieter, the monkey; Katie Holmes and Anatasia, the piggy, were spotted hanging out at Suri’s school; Maggie Gyllenhaal and Ramona hit the town with JuJu, the ladybug; Meg Ryan and Daisy headed to school with Yuka, the bee; Ashlee Simpson and Bronx were spotted with the Alister lunch box.

Disclosure: The item(s) in this review was provided to the reviewer for keeps and the purpose of writing a review. This in no way effects the quality of the review provided. No monetary exchange occurred in exchange for the writing of the review. The views expressed in this review are strictly that of the reviewer. All reviews provided here are the work of the reviewer and remain completely unbiased.

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About the author


HilLesha O'Nan resides in Newburgh, Indiana with her husband and 3 children. She's a lifestyle blogger that enjoys photography, fashion + beauty, traveling + adventure, gardening, and interior decorating.

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Hello! I’m HilLesha, and I live in Newburgh, Indiana, with my husband and 3 children. I love photography, fashion, beauty, home improvement, traveling, cooking, and wellness. Additional info. Please get in touch with me at HilLesha@gmail.com.

I’m also the founder of The Beauty Counter.


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