The idea started in San Diego, California in 2001 amongst two friends from South Africa, Mike and Travis. With a long history in skateboarding, surfing, art, music and street culture the guys wanted to create clothing they couldn’t find anywhere else. They wanted to return to the energy and brand attitude of the rebellious years, when skateboarders lived on the streets and mohicans would get you kicked out of Disneyland.
Born out of simplicity and Iron Fist‘s first retail outlet, the trunk of Travis’ car the brand was well received by a then starving youth culture who were bored of traditional action sports and streetwear brands. No market strategy and no big budget, Iron Fist started selling by itself on product and artwork alone.
Iron Fist is by no means an ordinary clothing brand; its artwork and styling have set it apart from many of its streetwear counterparts. They started making clothes because they felt like it. Iron Fist is impulsive, raw and unapologetic. Within their clothing you will find outbursts of obnoxious color mixed with raw and dirty tattoo inspired street art. Refusing to be pigeonholed into a skate, punk, hip hop or tattoo genre, Iron Fist has grown from strength to strength purely because of its diversity and constantly innovative approach to each season.
You don’t have to be a dominatrix and crack the whip to wear the Ladies Mean Steak Zip Leggings ($35), but you can most definitely show your daring side! These leggings craft a svelte and sleek silhouette. Plus, they’re utterly comfortable! The side zippers add bit of an edge. Pair these with their out of this world heels and you’ll be the talk of the town!
The Ladies Wolfbeater Platform Pumps ($45) are one of my top favorite heels. These Wolfman-esque peep-toe pumps feature a horrifically beautiful and artistic design; a soft black velvet insole, red velvet heels, and a black bow on the back to give it a sophisticated touch. I like that they’re different from everything else out there. If you don’t mind standing out amongst the crowd, these shoes are for you! They’re surprisingly comfortable and a definite conversation piece. Pair it with the Ladies Mean Steak Zip Leggings ($35) for an even edgier look.
I will definitely be purchasing shoes from this company in the future. I have my eyes on the Limited Edition Moonshine Zombie Stomper (Glow in the Dark) ($45), Number of the Beast Platform ($45), and Zombie Stomper Platform ($45).
The Ladies Sing Away Bow Back Top ($30) features a beautiful and unique illustration of a girl singing to butterflies. The fabric is soft, thin, and form-fitting. The icing on the cake is the back of the top. It has a semi-open back
and features a black bow with a skull charm.
Ladies Madam Butterfly S/S Tee $30
Ladies Limited Edition Moonshine Zombie Stomper (Glow in the Dark) $45
Ladies Zombie Chomper Handbag $40
Ladies Cabo Wabo Skinny Pants $45
Twitter: http://twitter.com/ironfistclothng
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MySpace: http://www.myspace.com/ironfistclothing
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