Call to Shine is about thinking beyond limits, applauding teachers, kirtan artists, DJs, designers, painters, musicians for their endless inspiration that make this world a brighter place. Their passion for sustainability is illuminated with ORGANIC INDIA’s new microsite CalltoShine.com.
“Conscious artists don’t often get the recognition of the mainstream—yet they are deeply inspirational to everyone who has an opportunity to interact with their work,” said Heather Henning, National Sales Manager, ORGANIC INDIA. “ORGANIC INDIA has been a fan of this collective since we started producing organic teas over 15 years ago—sharing the same mindful values of living well. We are excited to bring this program to life, offering their artistry to the rest of the world.”
Since 1999, ORGANIC INDIA has worked with thousands of family farmers in India, creating sustainable communities through fair-market agriculture. The company has provided with health care, education, gender equality and empowerment programs through their 50 premium herbal teas, supplements and personal products rooted in Ayurvedic medicine.
ORGANIC INDIA’s goal of making the world a happier, cleaner and better place for all not only givesunderground personalities a chance to make a difference, it also helps ORGANIC INDIA further its global mission.