I’m very excited to announce the launch of the Porsche Design black P’9981 Blackberry. A newer design from the original Titanium Porsche Design Blackberry – this version features a striking, completely black design, further emphasizing the iconic essence of the Porsche Design brand. The phone will hit stores in the beginning of January.
The luxury brand Porsche Design (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG) is unveiling the new-look P’9981 Smartphone. The new version features a striking, completely black, design, further emphasizing the iconic essence of the brand. The Porsche Design P’9981 Smartphone from BlackBerry® is distinguished by a linear and purist look combined with innovative technology. The P’9981 Black will be available from mid of January 2013 in Porsche Design stores all over the world and in the luxury brand’s official online shop.
The black look creates a stylish new take on the product’s outstanding design and high-quality materials. The P’9981 Black consists of a stainless steel frame encased in black plastic with a hand-applied leather backing. Additional highlights include a special black QWERTY keyboard and a crystal-clear touch-screen display. Just like the first P’9981, the black version features an exclusive user interface and an own BlackBerry-Messenger-PIN. The choice of materials and classy black design are typical hallmarks of Porsche Design.
“Since the very beginning, our brand has been identified with the color black,” said Jürgen Geßler, CEO of the Porsche Design Group. “Our very first product was a completely black watch. It was a revolutionary product at the time and proved to be a great talking point all over the world. As is typical of Porsche Design, the choice of black had a functional significance. The “Chronograph I” was inspired by the non-reflective design of racing car controls, with everything in matte black apart from the instruments. The aim was to ensure a clear and easy-to-read display. The Porsche Design P’9981 Black follows this tradition.”
The Porsche Design P’9981 Smartphone is based on a very powerful platform with a 1.2 GHz processor and HD video recording, as well as high-resolution 24-bit graphics and modern sensors compatible with new Augmented Reality applications. The P’9981 also has 8 GB of internal memory and a 16 GB micro SD card. The memory can be expanded up to a total of 40 GB. The BlackBerry 7.1 operating system of the Porsche Design P’9981 Black incorporates a latest-generation browser, one of the best on the market, to ensure a fast and flowing surfing experience. The Smartphone also features Liquid GraphicsT technology for smooth and very high-resolution graphic displays.
In May 2012, the judges for the prestigious Plus X Award® selected the Porsche Design P’9981 Smartphone from BlackBerry as the “Smartphone of the Year 2012”.